Author Archives: lynnluig

Coca Cola Belgian Contamination Case Summary

Lynn Luig Coca Cola Case Summary Background             The Coca Cola brand started as an experimental drink made by a pharmacist named John Pemberton, in Atlanta in 1886. Each glass was sold for five cents and he only sold about … Continue reading

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US Airways Case Summary

Lynn Luig US Airways Case Summary Background             US Airways is an airline based in Tempe, Arizona USA. They have a fleet of 340 mainline jet aircraft and 300 regional jet and turbo-prop aircraft connecting 200 destinations. They coordinate about … Continue reading

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Häagen-Dazs / Honey Bee Case Summary

Häagen-Dazs / Honey Bee Case Summary Lynn Luig Background             Since 1961, Häagen-Dazs has been a leader in the ice cream industry. It has grown from a horse drawn wagon in the Bronx, NY to a multinational corporation. The vision … Continue reading

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Exxon Valdez Case Study

Lynn Luig Exxon Valdez Case Summary Background John D. Rockefeller founded an oil corporation called Standard Oil in 1870. At the height of its success, in 1904, Standard Oil controlled 91% of production and 85% of final sales in the … Continue reading

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