Author Archives: karobinson5

Group 4 Crisis Communication Plan for NW-SCC

CRISIS COMMUNICATIONS PLAN Created 7/27/12 by DANCE ADAMS LYNN LUIG KYMBERLY ROBINSON TIANTIAN ZHAO Crisis Team Members President, Dr. Humphrey Lee Vice President of Instruction, Dr. Glenda Colagross Public Information Officer, Trent Randolph Associate Dean, Charles Taylor Associate Dean, Dr. … Continue reading

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My Coke Rewards and Twitter

Kym Robinson Comm 642 Case Study Summary Coca-Cola Background In 1886, pharmacist John Pemberton created the syrup that later became Coca-Cola.  Pemberton’s syrup was mixed with carbonated water and first sold in Jacob’s Pharmacy in Atlanta, Georgia.  In 1888, the … Continue reading

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US Airways Case Study

Kym Robinson Comm 642 Case Study Summary US Airways Background In 1939, US Airways, then known as All American Aviation, began to offer a flying post office service to small communities in western Pennsylvania and the Ohio Valley.  In 1949, … Continue reading

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Case study Häagen-Dazs

Kym Robinson Comm 642 Case Study Summary Häagen-Dazs and Honey Bees Background In 1961 in the Bronx, New York, Häagen-Dazs was started by a Polish immigrant names Ruben Mattus and his wife Rose.   Mattus was to produce ice cream finest ingredients … Continue reading

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Exxon Valdez Case Study

Kym Robinson Comm 642 Case Study Summary Exxon and the Valdez Oil Spill Background As a direct descendent of John D. Rockefellers’s Standard Oil, ExxonMobil ranked number one in 2011 in America’s largest corporations by Fortune 500 magazine. Ranked globally … Continue reading

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