Author Archives: duanyafan

Coca-Cola Company Case Study (Yafan Duan)

Coca-Cola case study Background:    The Coca-Cola Company was founded in 1892, which its headquarters located in Atlanta in Georgia State of the United States. Coca-Cola Company has binomial drinks in top 3 global drinks and 48 percent of global … Continue reading

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US Airways case study summary (Yafan Duan)

Background:      Jan. 15, 2009, US Airways fight 1549 leaving New York’s LaGuardia Airport for Charlotte, North Carolina, was down.  This accident was happened just after US Airways’s simulated catastrophic accident “tabletop drill” in October 2008. Problem:    “When News … Continue reading

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Case study: Haagen-Dazes and Honey Bees (Yafan Duan)

Honey bees were one of the most important pollinators in flora. In U.S., honey bees pollinate about $15 million worth of fruit, seed and fiber crops each year.  So many foods rely on honey bees. Even one third of food … Continue reading

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Case study summary 1: Exxon Valdez Oil Spill (Yafan Duan)

The weather was wonderful, the sea was blue and vibrant, and no one would know there would be a huge disaster in Prince William Sound on March 24, 1989. That day was absolutely black Friday. The Exxon Valdez tanker, which … Continue reading

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Just test ; )

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