Monthly Archives: July 2013

Crisis Communications Plan for Labette Center for Mental Health Services Inc. Crisis Communications Plan Team Department of Communication Studies Fort Hays State University Dr. Qingjiang Yao Written July 22, 2013 Crystal Chang Lulu Yu Monica Simpson         … Continue reading

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Case Study – Coca Cola

Monica M. Simpson Case Study – Coca Cola Twitter Message Response COMM 642 – Crisis Management and Strategies July 18, 2013   Coca Cola     Background:  Coca-Cola Company was created in 1886 by an Atlanta pharmacist by the name … Continue reading

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Additional thought on Exxon Valdez – Going Past Exxon Crisis Communication

As I was sitting here contemplating writing my case study for the Haagan Daz and the Honey Bees, I began thinking about another very important public relations campaign that was tied to the Exxon Valdez oil spill.  This campaign, however … Continue reading

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