Monthly Archives: July 2012

Group 4 Crisis Communication Plan for NW-SCC

CRISIS COMMUNICATIONS PLAN Created 7/27/12 by DANCE ADAMS LYNN LUIG KYMBERLY ROBINSON TIANTIAN ZHAO Crisis Team Members President, Dr. Humphrey Lee Vice President of Instruction, Dr. Glenda Colagross Public Information Officer, Trent Randolph Associate Dean, Charles Taylor Associate Dean, Dr. … Continue reading

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Coca Cola

Natalie Fisher Crisis plan 4 20 July 2012 Coca Cola Background: Coca Cola started out as an experiment in Atlanta Georgia in 1886 by a guy who went by the name of John Pemberton. Mr. Pemberton only sold around 9 … Continue reading

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Coca Cola Belgian Contamination Case Summary

Lynn Luig Coca Cola Case Summary Background             The Coca Cola brand started as an experimental drink made by a pharmacist named John Pemberton, in Atlanta in 1886. Each glass was sold for five cents and he only sold about … Continue reading

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My Coke Rewards and Twitter

Kym Robinson Comm 642 Case Study Summary Coca-Cola Background In 1886, pharmacist John Pemberton created the syrup that later became Coca-Cola.  Pemberton’s syrup was mixed with carbonated water and first sold in Jacob’s Pharmacy in Atlanta, Georgia.  In 1888, the … Continue reading

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Dance Adams Communication 642 Coke A Cola Case   BACKGROUND A titan in the beverage industry, Coca Cola was an up-start of Atlanta pharmacist John Pemberton. John’s curiosity turned into a gold mine after carbonated water was combined with his … Continue reading

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Coca-Cola Case Study

Sydney Flock 7/17/2012 Crisis Management and Strategies   Coca-Cola Case Summary             The Coca-Cola Company started on May 8, 1886 when Dr. John Stith Pemberton who was a local pharmacist in Atlanta, Georgia invented the syrup for Coca-Cola.  He carried … Continue reading

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US Airways Case Summary

Lynn Luig US Airways Case Summary Background             US Airways is an airline based in Tempe, Arizona USA. They have a fleet of 340 mainline jet aircraft and 300 regional jet and turbo-prop aircraft connecting 200 destinations. They coordinate about … Continue reading

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