Crisis Communications Plan

Crisis Communications Plan

for Camp Christy Corp.


COMM 642 Crisis Communications Group 2

Department of Communication Studies

Fort Hays State University

Dr. Qingjiang Yao


Written July 26, 2011

Kurt Beyers

Li Li

Xiaobo Feng

Tested: _____________________________



Table of Contents



       Why is this plan important?

What could happen if the plan is not followed?

Has a Crisis happened at Camp Christy before?

Has a crisis happened to similar organizations?


       Rehearsal dates



Crisis Inventory and Results

Key Publics

Crisis Communications Team

Media Spokesmen

Guidelines for Communicating with the Media

Key Messages

Emergency Contacts

Methods of Communication

Notification Procedure

Pre-Gathered Information

Crisis Communications Center

Evaluation of the Plan Effectiveness After a Crisis


Appendix A – Chart of Crisis Inventory

Appendix B – Listing of Western Area Churches

Appendix C – Fill-in-the-blanks News Release



Several hundred people each summer entrust the care and well being of their children to the people responsible for conducting the programs at Camp Christy, which has as its core mission fostering evangelism and discipleship in young people by developing relationships in a safe, healthy, active camping experience.

When dealing with large groups of children in a residential setting, incidents and situations that would be relatively minor in other contexts can take on much greater weight and attract much more public attention. Crisis level can be reached much more easily.

A crisis is defined in the textbooks as any significant event that threatens the organization’s reputation, credibility or finances, and that could attract investigation by the media.

Why is this plan important?

Camping programs at Camp Christy would be particularly susceptible to communications missteps because of the nature of the operation. Camp staff are primarily responsible for the camp grounds and facilities. The children who attend the camps are the responsibility of the camp director, who is a volunteer who comes to camp with the children at the beginning of the day or week and who leaves with them. Each director has a number of volunteer cabin counselors reporting to him or her. In the event of an incident, these people would be primarily involved dealing with the situation on the ground – accounting for the campers, staff and volunteers, providing aid to the injured and otherwise dealing with the physical aspects of the situation.

Meanwhile, members of the corporate board – who have responsibility for the overall camp operation and programs, are most familiar with the policies, procedures, safeguards and emergency preparedness plans and are best able to speak about them – are scattered all across the state.

Physical damage caused by a criminal act, an accident, a storm, or a fire can be compounded by the damage caused by misinformation, speculation, rumor, reflexive defensiveness or a number of other communications miscues.

With the potential for unexpected crises surrounding the camping experience, it is always advisable to be prepared to conduct a factual, sensitive dialogue with the public in any possible emergency that could threaten the viability of the camping operation itself in addition to the physical damage.

What could happen if the plan is not followed?

If this crisis communications plan is not followed in the event of an emergency that draws or could draw media attention, Camp Christy could lose the trust, confidence and affection of the community it serves as well as the public at large. Its support from the churches of the Western Area and from the parents who send their children to its camps could be endangered. Outside groups that contract with Camp Christy could also become unwilling to use its facilities.

Has a crisis happened at Camp Christy before?

Camp Christy, in its long history, has not encountered a severe crisis. However, there was one recent incident involving allegations of inappropriate attention that could have developed into a major crisis. Day trips and activities like swimming and hiking daily pose risks of fatalities or serious injury from accident, drowning and heat stroke.

Has a crisis happened to similar organizations?

Yes. In one notable case from April 2011, Camp Good News in Sandwich, Mass., lost its accreditation over an allegation of the sexual abuse of U.S. Sen. Scott Brown and six other campers, abuse alleged to have occurred 25 years before. In June 2011, a Christian school bus on its way to Men O’Lan Camp in Quakertown, Pa., flipped on Interstate 81, injuring 23 people, children and adults. Two of the injuries were serious. In January 2011, 28 people were hospitalized in a carbon monoxide accident at El Nathan Christian Camp, Flagstaff, Ariz. While that incident did not involve a camping program – the injured were part of a group of visitors – the camp’s name and facilities were named in the news stories.


By signing this statement, I verify that I have read this plan and am prepared to put it into effect.

President of the Board:


(Signature and date)

Vice President of the Board:


(Signature and date)

Secretary of the Board:


(Signature and date)

Board member:


(Signature and date)

Board member:


(Signature and date)

Board member:


(Signature and date)

Board member:


(Signature and date)

Board member:


(Signature and date)

Camp manager:


(Signature and date)


Rehearsal dates schedule






In any event that results in death, injury or widespread distress to campers, guests or staff at Camp Christy, board and staff must take immediate action to inform its publics and stakeholders of the situation and the actions being taken in response. An open, honest, factual exposition of the situation will help quell rumor, speculation and misinformation and will demonstrate to constituencies and the public at large that the people of Camp Christy practice even in the most difficult of circumstances the Christian principles they teach.


We will make every effort to:

  1. Initiate the Crisis Communications Plan immediately after notifying appropriate emergency services and law enforcement agencies.
  2. Inform the Crisis Team within half an hour.
  3. Inform the full Board within an hour.
  4. Inform within 2 hours those churches represented at the current camp and initiate their calling trees to notify parents.
  5. Inform local and area media within 4 hours.
  6. Give updated information to media and constituencies regularly.
  7. Provide only information known to be accurate and do not indulge in speculation, guesswork, rumor or anecdote.
  8. Be honest and open with information.
  9. When the event is over, be honest and open with our findings and assessment of the situation and our response to it.
  10. Develop methods to improve anticipation of and response to similar situations in the future and be open and honest with the media and publics about them.
  11. Implement necessary changes as soon as possible and resume business as usual.

Crisis Inventory and Results

This plan is designed to serve as a guide for a number of different potential crises, as identified in phone interviews and by email with four board members, a volunteer and a member of the Camp Christy staff, but is weighted more toward crises involving widespread damage and injury, such as from tornadoes and severe weather or a large case of food poisoning, cases involving injury or death as a result of camp programming, or the intense media interest that could be drawn by a crises involving assault, sexual abuse or other criminal activity.

Only two of the personnel interviewed for this crisis inventory were able to evaluate the full list. Time did not permit re-interviewing previous contacts when new potential crises were identified. Ideally, the crisis inventory would take place with all board members, camp staff and key volunteers present, which could identify with greater accuracy the two or three most likely and most damaging crisis events.

While a comprehensive crisis inventory might result in a clearer consensus on the greatest possible threats facing Camp Christy and a desire by the Board for a more narrowly focused crisis communications plan, this plan will demystify talking to the press and establish a communications procedure to guide affected personnel through the communications process when crisis strikes.


Potential crises:

Animal, snake bites

Assault, sex abuse

Domestic situation (a non-custodial parent appearing at the camp to take unauthorized custody)

Drowning or other death



Food poisoning, tainted water

Head lice outbreak

Hiking accident, heat stroke

Hostage, shooting, criminal activity

Illegal drugs

National crises/terrorism

Nursing (whether camp nurse is required to monitor/dispense camper prescriptions while being prohibited by state law from doing so)

Poison ivy, beestings

Programming accident (archery, rifle, zip line, climbing wall)

Severe storm, tornado, lightning strikes

Vehicle/boating accident

Widespread illness

Key Publics


Camp Christy staff – Camp manager, grounds staff, cook staff, camp nurse

320 Camp Christy Drive, Scott City; 620-872-3025, fax 620-872-7058;

Camping program staff – Camp director, cabin counselors

Camp Christy Corp. Board:

President: Rev. Travis Blake, First Baptist Church, Goodland, Kan.

(cell omitted here),

Vice President: Rev. Jerry Sprock, First Baptist Church, Hays, Kan.

(cell omitted here); 785-625-9454 (church); (home omitted here);

Secretary: Rev. Mary Fabin, First Baptist Church, Garden City, Kan.

620-805-2276 (church cell); (home omitted here);

Roger Angell, Plains, Kan.,

(cell omitted here); (home omitted here);

Loren Janzen, Scott City, Kan.,

(cell omitted here); (home omitted here);

Freddy Moore, Hutchinson, Kan.

(cell omitted here); (home omitted here);

Lawrence Simon, Moorland, Kan.

(home omitted here),

Rev. John Williams, Topeka, Kan.

(cell omitted here); 785-272-7622 (office);

Karen Wimer, Dodge City, Kan.

(home omitted here),

Parents of current campers, parents’ churches:

Copies from camp director should be readily available to camp manager, camp personnel


John Williams, executive minister

785-272-7622 (office),  (cell omitted here);

Rob Fabin, director of camping

785-272-7622 (office),  (cell omitted here),  (home omitted here);

Linda Carter, secretary

785-272-7622 (office)


Local, area media:

Scott Co. Record, Rod Haxton, editor and owner,, Scott City, (620) 872-2090

Garden City Telegram, Garden City, (620) 275-8500

Brett Riggs, managing editor, ext. 234

Derek Thompson, news editor, ext. 231

Dena Sattler, editor and publisher, ext. 201,

“KFLA AM Radio-Scott City, KIUL/KKJQ AM/FM Radio-Garden City, Rick Everett,, (316) 872-5283, (316) 276-3251

“KSNG TV-Garden City, Jason Kravarik, news director,, Garden City, (316) 292-1111

KUPK/KLBY TV-Garden City, Jim Holland, news director,, Garden City, (620) 275-1560

Regional, state media:

Dodge City Daily Globe,, Dodge City, (620) 225-4151

KBSD TV-Dodge City, news director,, Wichita, (316) 831-6130

Hutchinson News,, Hutchinson, (800) 766-5740

Jason Probst, news editor, ext. 313

Jason Green, deputy editor-news, ext. 311

Mary Rintoul, managing editor, ext. 300

Kansas Radio Networks,, (785) 272-3456

Associated Press – John Hanna (Topeka),, (785) 233-8202

Associated Press,, (212) 621-1500

Key camp volunteers

Churches of the Western Area of the ABCCR (Appendix B)


Crisis Communications Team

President of the Board Rev. Travis Blake, pastor, First Baptist Church, Goodland, Kan.

(cell omitted here),

Vice President of the Board Rev. Jerry Sprock, pastor, First Baptist Church, Hays, Kan.

785-625-9454 (church); (home omitted here); (cell omitted here)

Secretary of the Board Rev. Mary Fabin, pastor, First Baptist Church, Garden City, Kan.

620-805-2276 (church cell); (home omitted here)

Executive Minister of the ABCCR Rev. John Williams, Topeka

(cell omitted here); 785-272-7622 (office);

Rev. Rob Fabin, director of camping

785-272-7622 (office),  (cell omitted here), (home omitted here);

Camp manager

620-872-3025, fax 620-872-7058;

Media Spokesmen

1st: President of the Board Rev. Travis Blake, pastor, First Baptist Church, Goodland, Kan.

(cell omitted here),

2nd: Vice President of the Board Rev. Jerry Sprock, pastor, First Baptist Church, Hays, Kan.

785-625-9454 (church);  (home omitted here); (cell omitted here);

3rd: Secretary of the Board Rev. Mary Fabin, pastor, First Baptist Church, Garden City, Kan.

620-805-2276 (church cell);  (home omitted here);

Guidelines for Communicating with Media


  • If you are not a designated spokesman, politely refer all media inquiries to the designated spokesman. Do not offer opinions on the severity of the situation or speculate on any aspect of it. Do not say “no comment,” just explain that the best source for accurate information is the spokesman.
  • Respond to media inquiries immediately, even if all you can do is tell the reporter you do not yet know anything for sure and promise to get back to him or her.
  • Brief yourself as much as possible before talking to reporters. Get whatever facts are available, and make sure they are facts. Question the person or persons who provide the information to be certain it is not of the “somebody told somebody” variety.
  • Know to the best of your ability who, what, when, where, why and how.
  • Gather any background information that might be useful, especially on safety procedures, security procedures, crisis management plans for the particular event (if any), security procedures, policy on background checks.
  • Be open and courteous and remember their names, if possible.
  • Stay calm, truthful and concerned, be honest and, if it turns out to be necessary, apologetic, and work in one or more of the key messages.
  • Do not say “no comment.” If you cannot answer a question, say so, and say why.
  • In cases of death or injury do not give out names until family has been notified.
  • Do not use religious jargon.
  • Tell only what you know to be accurate information. When you don’t know, say that, but tell them you will find out and then be sure to follow up.
  • Do not speculate or guess, and do not be led into speculation by a hypothetical question.
  • Questions that begin “Isn’t it true” or “Do you agree” are generally intended to provoke an emotional response. In this as in other questions, answer with the facts you have, politely decline to guess or imagine, and work in one or more of your key messages.
  • Don’t make “off the record” comments. Answer “off the record” questions by saying you don’t need to go off the record, reiterate any relevant facts that you have, and work in one or more of your key messages.
  • If in a news conference, look at the reporter, not at the camera or microphone.
  • Answer multi-part questions one part at a time. If you don’t understand the question, say so and ask for clarification.
  • Do not fear silence. Once you have answered a question, wait or, after an appropriate interval, ask for the next one.
  • Do not accuse anyone of wrongdoing even if, in a criminal case, someone has been arrested.
  • Questions from the media about crimes or suspects should be referred to law enforcement.
  • Questions about victims should be handled with deference to the privacy of the family or families involved and should be limited to the natural human expressions of sympathy, grief, sorrow and hope for recovery.
  • If questions on a criminal matter concern the responsibility of Camp Christy, its Board, policies, procedures, employees or volunteers, reiterate that the purpose of the camp’s policies and procedures is to ensure the safety and well-being of everyone in the camp (be prepared to cite the relevant policies and procedures), and that a primary priority of the Board will be to discover whether there was any shortcoming or failure that contributed to the incident, and if there was, it will be disclosed and corrected.
  • If at some point in a crisis, the facts indicate that a mistake or wrongful act has taken place on the part of an employee or associate of Camp Christy, make a straightforward, sincere apology for it and be prepared to say how the organization plans to correct the situation.
  • When an analysis of a crisis situation has been performed, with the root causes searched out and corrective actions indicated, announce the results.

Key Messages

At every opportunity, reiterate, in various ways, one or more of several key messages. Some suggested messages:

  • Our first priority is always the safety and well-being of the young people in our camps.
  • Our mission is to give young people, kids from grade school age through high school, the opportunity to deepen their faith in Christ and develop spiritually
  • “It is also our desire to introduce to provide for young people who don’t know Christ the opportunity to come and get to know Him in a safe, fun environment among the friends and neighbors who invited them here.”
  • “We provide fun, healthy, challenging activities, like swimming, hiking, a wall climb and a zip line, with spiritual activities – Bible studies, devotions and chapel – to help young people grow in mind, body and spirit with compatible groupings of their friends and peers.”

Emergency Contacts



Scott County Law Enforcement Center, 602 W. Fifth St., Scott City: 911 and 620-872-5805

Scott County Hospital, 310 E. Third St., Scott City: 620-872-5811

Scott County Health Department, 608 S. Main St., Scott City: 620-872-5774, fax 620-872-2314

State law enforcement:

Kansas Bureau of Investigation:

To report a crime,1- 800-KS-Crime (572-7463)

HQ, 785-296-8200

Great Bend office, 620-792-4354

Poison emergency, 1-800-222-1222

Methods of Communication

In the event of a crisis, the following publics should be contacted in the manner indicated in the chart. Note, however, that contact with media should not be initiated in any case involving criminal activity. That must be left to law enforcement. A news release at any point about a crime would almost always be inappropriate and harmful, both from the point of view of law enforcement and of public relations. Faxes would not serve as primary contact, but would be useful as backup.

See Guidelines for Communicating with Media, below, for answering questions concerning criminal activity.


Public Phone Email Newsletter In person News release
Camp Christy staff






Camp staff
























Local, area media






Regional, state media






Key volunteers






Western Area churches






Public at large







Notification Procedure


The process of suppressing rumor and speculation begins now. People at all points of the notification process must be diligent about passing on only factual information, avoiding supposition, guesswork and assumption. For instance: “Girl A said that she was molested by camp counselor B and she said that she thinks he has also touched three other girls.” That would be factual in that it only reports what Girl A said. Assumption would be: “We’ve got a situation here where a counselor has molested four girls.”

Note: Because of the sparse population of western Kansas, limited funding, and the voluntary nature of American Baptists in general, many of the functions in crisis management and communications will need volunteers from the Western Area. For crisis communications, such as manning phones and initiating phone trees, care must be taken to choose level-headed, calm volunteers not given to rumor and speculation.


Step 1: As soon as any camp personnel becomes aware of a crisis situation, the current camp director must be fully briefed with all available facts.

Step 2: The camp director will notify the Board president, who will notify the Crisis Communications Team.

Step 3: The Crisis Communications Team will notify the rest of the Board and Region executives.

Step 4: The Crisis Communication Team will investigate and begin disseminating information to key publics. This can be phone calls; news releases; Facebook; posts on the Camp Christy webpage.

Notes: News releases have limited use for an organization such as the Camp Christy Corp. and the kinds of crises it might face. In almost all cases, when contact must be initiated by Camp Christy, the best method would be a phone call to the editors and news directors of local papers and broadcast stations. An example a news release is in Appendix C.

The webpage is currently inactive, but should be activated as soon as possible. Staffing and volunteer levels may preclude a Twitter account, and the Facebook account has good marketing potential as well as value as a tool for disseminating accurate information.


Step 5: The team will establish an ongoing process for disseminating information:

  • Arrange phone coverage to answer questions.
  • Schedule individual Crisis Communication Team members for various functions (taking calls from the media, returning calls from media, scheduling requests for interviews).
  • Monitor television and radio news and social networks such as Facebook and Twitter in order to counter bad information and speculation and to gather a record of stories and mentions.
  • Write news releases if necessary.
  • Monitor as closely as possible any law enforcement, cleanup and rescue operations, investigations into the causes, or inquiries into any organizational missteps.

Step 6: After the crisis is past, the Crisis Communications Team must:

  • Issue a final statement on the crisis, including any findings of weakness or fault, and what will be done to correct shortcomings.
  • Compile as comprehensive a record as possible of media and social network stories about the crisis.
  • Determine whether the crisis should have been handled differently.
  • Make any changes in personnel or policy and procedure, or any recommendations for such changes, immediately.

Pre-Gathered Information

Some material should be prepared in advance and available so that the media spokesman can use it to brief him or herself for media interviews and news conferences. These items should be kept with copies of the Crisis Communications Plan. Some material is only for briefing purposes or reference while other items (*) may be appropriate to copy and use in media kits to distribute to the media. Items can be checked off the following list:

__ *hiring policies          __ *policy on background checks        __ safety precautions

__ *safety records         __ *safety policies               __ *bios on key staff

__ *camp history in brief              __ fact sheets                            __ camp roster

__ *annual reports         __ *photos (people, places)         __ *news releases (written)

__ news releases (fill-in-the-blank)       __ water-borne illness information and fact sheets

__ kitchen policies, procedures           __ food poisoning information and fact sheets


Crisis Communications Center

Certain situations may call for communications to be conducted off Camp Christy property, for instance after a severe storm while rescue and cleanup operations are being conducted, or a hostage situation develops, a Crisis Communications Center should be established.

This decision should be reached and necessary permissions gained in advance, but the closest and most logical choice would be First Baptist Church, Scott City. Phone lines and Internet access are available there. Camp Christy itself has Internet access only in the camp manager’s home/office and only two phone lines, one in the manager’s home/office and another in the camp dining hall (with an extension in the Sweet Shack).

Supplies for Crisis Communications Center:

If the crisis is big enough that you need a Crisis Communication Center, you need to make sure you have supplies for it. Following is a list to check off:

__ a television to monitor news           __ pens                        __ paper

__ desks                      __ chairs               __ tables

__ computers                      __ printers                    __ ink or toner

__ telephones                      __ cell phones                     __ radios

__ contact lists                           __ phone books                   __ press kits

__ food and beverages                __ copy machine          __ cameras

__ walkie-talkies                  __ chalkboard               __ maps

__ manual typewriter for backup          __ bulletin board

__ copies of crisis plans                     __ copies of crisis communications plan

__ flashlights, battery powered lamps, radios and TVs

Media kits: These are pocketed folders with any material that can help reporters with background information, items of interest, material to reinforce the key messages and material that can get them current. Useful items include a brief history of Camp Christy, photographs and biographies of key camp and board personnel, a map of the camp and its location, photographs of camp activities, information and material pertinent to the crisis at hand (policies, procedures), lists of websites that can provide additional background information, lists of phone numbers for the media spokesman, and any news releases that have been issued so far.


Evaluation of Plan Effectiveness After a Crisis

After a crisis, the following steps will be followed to make sure that the Camp Christy Corp. is better prepared for any future crisis. This evaluation is used to see what went right and what went wrong when the crisis struck. It covers all parts of the crisis, including media relations, constituent relations and the Crisis Management Team performance. The primary value comes in evaluating the Crisis Communication Plan’s performance while the events are still fresh in the minds of the people involved. A thorough review of all aspects of the crisis and its handling will enable better performance when the next situation occurs.

Step 1: Media relations: Look back at the media’s coverage of the crisis. Were there any areas in which the Camp Christy Corp. could have made a better choice to improve or raise the image of Camp Christy? Would it be effective for the Camp Christy to take more time to build strong relationships with the media before the crisis struck?

Step 2: Constituent and community relations: What was the response from Camp Christy’s constituent publics and the broader western Kansas community to how Christy coped with the crisis? Were reactions favorable? If not, what can we do to build good relations?

Step 3: Crisis Management Team: Did all the team members perform well? Would some perform better in less public roles? Should any members be replaced? Was the crisis room properly stocked? Were there equipment, supply or personnel deficiencies that should be rectified before the next crisis?


Appendix A – Chart of Crisis Inventory

Likelihood is a 0-5 scale; Damage is a 0-5 scale; Sample is the number of people who evaluated that potential crisis for Likelihood and Damage.


Appendix B – Listing of Western Area Churches

Also available on the ABCCR website ( at

Anadarko, OK 73005, Redstone Baptist Church, 410 E. Moran Drive, PO Box 206, 405-247-4905, Rev. Ken Sullivan

Ashland, KS 67831, First Baptist Church, Main & 7th, PO Box 703, 620-635-2137, Shawn Patrick

Bazine, KS 67516 First Baptist Church, 217 S. Gilmore St., PO Box 67, Rev. Mark Durham

Codell, KS 67663, First Baptist Church, 407 Codell Road, 785-434-2493, Rev. Chuck Pyle

Colby, KS 67701, First Baptist Church, 615 W. Webster St., 785-462-2867, Rev. Craig Crossman

Dodge City, KS 67801, First Baptist Church, 1310 Second Ave., PO Box 1314, 620-225-5541, Dr. Gary Winget

Garden City, KS 67846, First Baptist Church, 1007 N. 11th St., PO Box 662, 620-275-5266, Rev. Mary Fabin

Geary, OK 73040, All Tribes Baptist Church, 205 S. Aurora St., PO Box 403, 405-884-5550, Rev. John Copeland, Jr.

Goodland, KS 67735, First Baptist Church, 5th & Center, PO Box 33, 785-890-3450, Rev. Travis Blake

Greensburg, KS 67054, First Baptist Church, 200 W. Kansas Ave., 620-723-2747, Rev. Marvin George

Hanston, KS 67849, First Baptist Church, 203 N. Highway, PO Box 235, 620-623-4561, Rev. Carl J. Vincent

Hays, KS 67601, First Baptist Church, 12th & Fort, PO Box 766, 785-625-9454, Rev. Jerry Sprock

Hobart, OK 73651, First American Baptist Church, 800 S. Lincoln St., PO Box 672, 580-726-3286, Rev. Wilfred (Wil) Brown

Hoxie, KS 67740, Mt. Pleasant Baptist Church, 276 Road, RR 1 Box 53, 785-627-4555, Jeff Ruckman

Hugoton, KS 67951, Hugoton Baptist Church, 8th & Main, PO Box 520, 620-544-2210

Jetmore, KS 67854, First Baptist Church, 521 Clay St., PO Box 126, 620-357-8418

Larned, KS 67550, First Baptist Church, 1704 Broadway, Rev. John E. Hester

Leoti, KS 67861, First Baptist Church, 101 S. Carter Ave., PO Box 1571, 620-375-2625, Rev. Gary Salmans

Lewis, KS 67552, First Baptist Church, 308 W. A. St., 620-324-5254, Mark W. Hornbaker

Meade, KS 67864, First Baptist Church, 510 E. Rainbelt, PO Box 631, 620-873-2082, Rev. Gordon Paulsen

Mountain View, OK 73062, Rainy Mountain Baptist Church, PO Box 100

Ness City, KS 67560, First Baptist Church, 104 S. School, PO Box 543, 785-798-3527, Rev. Russell E. King

Norton, KS 67654, First Baptist Church, 112 S. Archer Ave., 785-877-5214, Rev. Charles F. Ross

Oberlin, KS 67749, The United Baptist Church, 109 N. Griffith Ave., 785-475-2280, Judi Stricker

Phillipsburg, KS 67661, First Baptist Church, 598 4th St., 785-543-5855, Rev. Charles F. Ross

Plains, KS 67869, First Baptist Church, 310 Indiana, PO Box 575, 620-563-7888, Rev. Neal Foster

Protection, KS 67127, First Baptist Church, Main & Broadway, PO Box 97, 620-622-4386, Brian Hagins

Rozel, KS 67574, First Baptist Church, Grand & Smith Rd., PO Box 65, 620-527-4385, Rev. John E. Hester

Scott City, KS 67871, First Baptist Church, 803 S. College St., 620-872-2339, Kyle Evans, Bob Artz

Sharon Springs, KS 67758, Hi Plains Baptist Church, 2nd & Gardner, PO Box 68, 785-852-4642, Rick Dewees

Ulysses, KS 67880, First Baptist Church, 220 N. Simpson, PO Box 521, 620-356-2722

Walters, OK 73572, Brown Indian American Baptist Church, RR 1 Box 61, 580-875-2674, Kent Simpson

Watonga, OK 73772, Watonga Indian Baptist Church, 102 N. Harmon, c/o David Flick, 4210 Valley Forge Drive, Enid, OK 73703


Appendix C – Fill-in-the-blanks news release

Sample news release for a case of food poisoning. The primary reason for sending out a news release like this would be to get an accurate number out as soon as possible, before social media inflation could set a much higher number in the public mind. It would call for another when the source of the poisoning was found and corrective measures decided.

For immediate release                                                    News release

Date ______________

________ people being treated for suspected food poisoning


SCOTT CITY, Kan. — __________ children and ________ adults are at Scott County Hospital undergoing treatment for food poisoning. The victims fell ill about an hour after lunch at the Camp Christy dining hall.

The children and adults are campers and counselors at Camp Christy, a facility operated by the Western Area of the American Baptist Churches of the Central Region. The weeklong summer camps there are part of the ABCCR’s summer camping program, a series of weeklong residential camps for children and youths from grade school age up through high school.

“The safety and well-being of the campers here are always our top priorities, and we are just heartsick about this,” said the Rev. Travis Blake, president of the Camp Christy Corp. Board of Directors and pastor of First Baptist Church, Goodland.

“We are working with the Scott County Health Department to find out how this happened,” he said. “We will do whatever we need to do to track down the source and everything we can to make sure this never happens again.”

Several different kinds of bacteria, viruses, parasites and toxins can cause food poisoning, according to PubMedHealth, a consumer health website operated by the National Center for Biotechnology Information, a sub-agency of the National Institutes of Health. The specific type of food poisoning in this case has not yet been determined, said Blake.

This is the first time in its 82 years of operation that a case of food poisoning has been reported at Camp Christy. About 250 to 300 young people a year, ages K-12, take part in the camping program, a series of week-long residential camps for various age groups. Day camps are scheduled for younger children.

— end —

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6 Responses to Crisis Communications Plan

  1. dijiang313 says:

    The potential crises part is very good and compreshensive. Morever, I like the evaluation part, I think this step aimed to ensure that Camp Christy Corp. is better prepared for the future. This part help the organization to find out what went right and what went wrong during the crisis. I thought it is vital to evaluate the company’s CCP while the crisis is still fresh in employees’ minds.

    • clarkfeng1987 says:

      Thank you for your comment. My group partners worked very hard to complete this crisis communication plan. I was very appreciated.

  2. rangmoen20 says:

    The plan is distinct and a sensitive one coupled with fact that it has to do with kids camping, i most especially like the introductory part which is very informative and the section were the likely type of crisis were mentioned . kids are very fragile and difficult to control especially in camping scenarios.. i must congratulate the initiators of Camp Christy for this noble cause ,our kids need this type of spiritual and educational camping in this complex society we live in as an impetus to a better perspective about life and relationship in general. Good luck and best wishes!

  3. krmorel2 says:

    I agree with the comments posted already. The introductory part was great and the evaluation was extremely comprehensive. Good luck with this assignment — I think it’s great!

  4. duanyafan says:

    I like your introduction a lot, it showed very clear about your plan. Also, we can see your guys pay a lot of time for finding information. Great job!

    • kurtcomm642 says:

      We had to do the crisis inventory through a series of phone interviews, because the people live all across the state, but it occurred to me while I was on the phone that doing the inventory in a big group, with big flip pads and such, would be very interesting and maybe even some fun.

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